First Day of School?
Nailed it.

Start the year with clothes that feel as good as they look—because nobody has time for wardrobe meltdowns at 7 AM.
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{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Feels Like Magic."}]},{"type":"paragraph","children":[{"type":"text","value":"Actually Science."}]}]}

Feels Like Magic.
Actually Science.

Our all natural goldilocks fabrics aren’t too soft, too rough, or too weird. Engineered for kids who feel everything.

Classic Botanical Prints Reimagined

Timeless designs that look just as good in family photos years from now – and survive every adventure in between.
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{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Looks Complicated. "}]},{"type":"paragraph","children":[{"type":"text","value":"Washes Simple."}]}]}

Looks Complicated.
Washes Simple.

Printed textures that look textured but feel smooth. Mac and cheese explosions, playground adventures, and that mysterious sticky stuff? Bring it on.

Dream It.
We'll Design It.

Describe your kid's dream clothing and have real designers bring it to life. From "dinosaurs riding rockets" to "pants covered in ocean creatures"
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Interesting Beats Basic Every Time.

Designs by artists for kids who appreciate the extraordinary. Unique pieces that celebrate individuality and comfort.